Competitive Intelligence for Beverage Retailers

Outprice.
Outrank.
Outsell.

PriceGun gives independent liquor retailers real-time visibility into competitor pricing — including every Total Wine & More location in the U.S. — so you can make smarter pricing decisions and win more sales.

Get Started Ecommerce Consulting →
PriceGun Dashboard
348
Active Retailer Feeds
113,812
Products Tracked
3M+
Total Price Listings
292
Total Wine Locations

Everything You Need to Win on Price

Built exclusively for beverage alcohol retailers competing in today’s omnichannel market.

Competitor Price Tracking

Monitor pricing across 345+ competing retailers updated daily via Wine-Searcher feeds and direct ingests. Know exactly where you stand before customers click away.

Total Wine Intelligence

Full SKU-level price visibility across all 292 Total Wine & More U.S. locations. See what the category leader is charging in any market before you set your own prices.

Automated Pricing Engine

Per-SKU price recommendations based on your margin targets and real competitor data. Approve individually or in bulk — you stay in control.

Product Feed Management

Ingest Wine-Searcher, Shopify, and custom product feeds. Manage your own listings and competitor feeds in one unified dashboard.

Exportable Price Lists

Export approved pricing recommendations as ready-to-upload files compatible with your ecommerce platform or Wine-Searcher feed.

Beverage Alcohol Focus

Built for the three-tier system — not adapted from generic retail software. Every feature reflects the specific compliance, pricing, and platform realities of wine, spirits, and beer retail.

How It Works

1. Add Your Feed

Connect your Wine-Searcher feed, Shopify store, or upload a custom product list. Setup takes under five minutes.

2. We Track Competitors

PriceGun ingests competitor pricing daily across 345+ retailers and all 292 Total Wine locations automatically.

3. Price With Confidence

Review per-SKU pricing recommendations, approve in bulk, and export an updated price list ready to deploy.

Need More Than Pricing Data?

Our ecommerce consulting practice helps independent liquor retailers build complete online sales programs — from site architecture to SEO to compliance-ready checkout. Serving the Greater Boston and New England market.

Explore Ecommerce Consulting →