Ecommerce Readiness Assessment — PriceGun Consulting

1 Store Profile

Help us understand the scale and structure of your retail operation.

Store Name *

Contact Name *

Title / Role

Email *

Phone

Website URL

How many physical retail locations do you operate? *

1

2–3

4–9

10+

How long have you been in business?

Under 2 years

2–5 years

6–15 years

15+ years

Approximately how many SKUs do you carry?

Under 500

500–1,999

2,000–4,999

5,000+

Who is your primary customer? (Select all that apply)

Local regulars / neighborhood

Gift buyers

Spirits / wine enthusiasts

Restaurant / hospitality trade

Tourists / visitors

Corporate buyers

Approximate annual gross revenue?

Under $1M

$1M–$4.9M

$5M–$9.9M

$10M+

What % of revenue currently comes from online sales?

0% (none yet)

1–5%

6–15%

16–30%

Over 30%

2 Current Technology Stack

Understanding your existing systems helps identify integration opportunities and gaps.

What POS system do you use? *

Lightspeed

Revel

Square

NCR / Counterpoint

Wine & Spirits Logistics

LibrePos

Other:

Do you have an existing ecommerce website?

Yes

No

What platform powers your ecommerce site (if any)?

Shopify

WooCommerce

BigCommerce

Magento

CityHive

Bottlecapps

Thirstie

Custom-built

Other:

What email marketing platform do you use?

Klaviyo

Mailchimp

Constant Contact

HubSpot

None currently

Other:

Do you have a customer loyalty or rewards program?

Yes — integrated with online store

Yes — not integrated online

No

3 Online Sales Channels

A complete picture of where and how you currently sell online.

Do you currently sell alcohol online? *

Yes

No

Which channels are you actively selling through? (Select all that apply)

Your own website

CityHive

Bottlecapps

Thirstie

ReserveBar

Instacart

GoPuff

Google Shopping

Do you provide a product feed to Wine-Searcher.com?

Yes

No

Not sure

Are all in-stock products available for purchase online?

Yes — full inventory online

Partial — curated selection only

No — working toward it

Which US states do you currently ship alcohol to?

4 Marketing & Customer Communications

How you reach customers today reveals the biggest untapped growth opportunities.

Do you maintain a customer email list?

Yes

No

Approximate subscriber count?

Under 500

500–1,999

2,000–4,999

5,000–9,999

10,000+

How often do you email customers?

Rarely / ad hoc

Monthly

2–3x per month

Weekly or more

Which social media platforms do you use? (Select all that apply)

Instagram

Facebook

TikTok

YouTube

X / Twitter

None currently

Do you track website traffic and sales performance?

Yes — Google Analytics (GA4)

Yes — platform dashboards only

No — not currently

No — interested in setting this up

5 Compliance & Delivery Operations

Compliance is the foundation everything else rests on.

Do you offer local delivery?

Yes — in-house drivers

Yes — third-party (DoorDash etc.)

Yes — both

No

Does your website use an age verification solution? *

Yes — AgeChecker.net

Yes — Veratad

Yes — built-in platform check

Yes — other

No

Are you aware of your state’s specific online alcohol sales regulations?

Yes — fully up to date

Somewhat — could use a review

No — this is a concern

Have you worked with an ecommerce consultant before?

Yes

No

6 Goals & Priorities

Your answers here directly shape the audit recommendations.

What are your top 3 priorities for the next 12 months?

Select exactly 3.

Increase online revenue

Grow email subscriber list

Improve website conversion rate

Expand shipping to more states

Launch or improve local delivery

Improve SEO / organic rankings

Build a stronger social media presence

Reduce dependence on third-party platforms

Who are your primary local competitors?

Who are your primary online competitors (other states / national)?

What is the single biggest challenge holding your ecommerce back right now?

Anything else you’d like us to know before your consultation?