The order's in the cart. Your shipping map says no.

You can hold the best price on Wine-Searcher, publish a flawless feed, and keep pristine product data — and still lose the sale, because you don't ship to the buyer's state. On a national marketplace, every state you're legally able to serve but don't is demand you generated and then turned away.

The buyer is national. Is your reach?

Wine-Searcher puts your listing in front of shoppers across the country. When one of them clicks your price and lands in your cart, the most common way to lose them is a checkout that won't ship to where they live. You paid to earn that click — in data quality, in sharp pricing, in feed upkeep — and a shipping restriction throws it away at the finish line, handing the buyer back to a competitor who ships nationwide.

Ship everywhere the law allows

Direct-to-consumer alcohol shipping is a patchwork. It's permitted in many states with the right licensing, permits, and compliance; restricted or prohibited in others; and the rules keep changing. The goal isn't to ship where you always have — it's to ship everywhere you legally can. Working through the permits and carrier requirements to open each additional compliant state widens the mouth of your funnel, and every other improvement you've made pours through it. (Shipping laws are state-specific and evolving; treat compliance as the foundation, not an afterthought, and confirm requirements for each state before you sell into it.)

Reach multiplies everything else

Price, data, and feed quality decide whether you're seen and clicked. Shipping reach decides whether that click can become an order. Widen your legal footprint and every ranking you already hold starts converting in more places at once — the same listings, the same catalog, suddenly working far harder. It's the rare growth lever that compounds with everything else you're doing.

That's where seeing the whole map pays off. PriceGun shows you where you stand in market after market across the country — so as you open each new compliant state, you know exactly which rankings you already hold there, waiting to turn into sales you can finally capture.