No feed, no shelf: why your store needs a winesearcherfeed.txt file.

Every day, serious wine and spirits buyers begin their search on Wine-Searcher — and they buy from the stores they can actually see. If your website doesn't publish a winesearcherfeed.txt file, your prices never reach that shelf. You're not losing on price. You're not in the running at all.

What a winesearcherfeed.txt file actually is

It's a plain text file that lives at a fixed address on your site — yourstore.com/winesearcherfeed.txt — listing every product you sell: name, vintage, size, price, and a link to buy. Wine-Searcher fetches it on a schedule, matches each line against its catalog, and places your prices on the ranked results that millions of shoppers browse every month. One file, refreshed automatically, is the entire difference between being on the ladder and being invisible. Wine-Searcher documents the exact format and how to submit it in its data feed guide for retailers.

The shoppers who use it are ready to buy

Wine-Searcher isn't idle browsing. Someone typing a specific producer and vintage into a price-comparison engine is deep in the funnel — comparing live offers, ready to check out. That's the highest-intent traffic in the category, and reaching it costs you nothing but the feed itself. No feed means no impressions, no clickthroughs, and zero share of the most valuable searches in beverage alcohol retail. The demand is already there, searching for exactly what you stock; a feed is simply how you raise your hand.

A feed is only as good as its upkeep

Publishing the file is step one. To actually earn placement it has to be complete (every SKU, not a sampler), well-formed (so Wine-Searcher can parse and match it), and fresh (so the price it lists matches the price on your register). A stale or broken feed fails quietly — you believe you're listed, but you're matched to the wrong wine, showing an old price, or dropped from the results entirely, and you never see the sales you're missing.

That's the gap PriceGun watches. We read winesearcherfeed.txt files across 1,500+ retailers every day, so we can tell you whether yours is being ingested cleanly, which of your SKUs aren't matching, and exactly where you land on the ladder once it's live. Getting the feed published is the price of entry. Getting it right is where the sales are.